Muscle & Strength expands retail footprint in Northern India

Mumbai, Nov 14 Muscle & Strength India, one of the fastest-growing retailers of fitness supplements & nutritional products has further expanded its retail footprint in Northern India with 4 new stores in New Delhi & Mohali. Renowned Fitness Model and Influencer Mohmmad Iqbal inaugurated the stores located at Paschim Vihar, Hari Nagar and Vikaspuri in New Delhi and SAS Nagar in Mohali. Currently, the company has around 15 stores in North India, spread across New Delhi, Punjab,

Rajasthan, Haryana, Jammu & Kashmir and Uttarakhand. With more than 50 percent share of business acquired from the Northern region of the country, the brand plans to further strengthen its on-ground presence in North India by adding 20 more stores in the next 1 year.

Muscle & Strength India has been on an aggressive market expansion mode since the beginning of this year and has since ventured into states of Punjab, Uttarakhand, Bihar, Tamil Nadu etc as it seeks to deepen its presence in India's growing nutritional supplement space.

The company currently has 25 stores spread across multiple cities and has the widest range with over 1000 fitness supplements and nutrition products from 42+ brands. These products are used for athletic performance, fitness and overall wellness. The driving factor of the

Indian dietary supplements market is the increasing health consciousness and proactive health mindset amongst the consumers now.

"It has been our top priority to widen our network and deepen our penetration pan India. North India is a key market for the brand and we are delighted to further expand our operations in the region. We will also continue to expand our footprint in newer cities in Northern India in coming months and are confident that the region will certainly provide more to our revenue basket in the near future. Our new stores are also a testament to our unwavering commitment of providing genuine and economically priced supplements which has increased consumers' trust in our brand. Apart from metros, we are also witnessing demand in the tier 2 & tier 3 cities where availability of latest, genuine and economically priced supplements is still a challenge," said Praveen Chirania, Founder, Muscle and Strength India.

"We are witnessing a paradigm shift in consumer mindset to adopt self-care with a focus on holistic wellbeing and strengthening immunity, which is further strengthening the market of dietary supplements. Our supplement chain has become the gold standard in this sector to provide genuine supplements for people across age groups.

Our ideal target audience are those who are interested in fitness and sports nutrition, gym-goers, sports enthusiasts, health gurus, health-conscious individuals, etc. Our aim now is to grow and invest consistently in the health and fitness industry over the next couple of years," said Sangita Bora, Co-Owner at Muscle and Strength India.

"Maintaining good health and being fit is a modern-day need among all generations today. Due to several factors like alterations in lifestyle, eating patterns, declining food quality, and many more such reasons, supplements have emerged as a necessity in daily living.

However, it is important to make the distinction between genuine and fake supplements and hence one should buy them from genuine dealers of reputed brands. We have gained and retained the trust of consumers in Northern India, and this forms the very foundation of our expansion in the region further." said Mohmmad Iqbal, official athlete of Muscle and Strength India.

Founded in 2018 by Praveen Chirania, Muscle & Strength India is a leading brand in the supplements space today endorsed by celebrities and athletes like Mika Singh, Shreyas Talpade, and Tarun Gill amongst others. The company offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements manufactured by international fitness brands under a single roof.

Committed to providing world class fitness supplements & nutritional products, Muscle and Strength India is creating a niche for itself by creating a mark as one of India's leading health supplement brands, providing high-quality, authentic products to fulfil the demands of new age customers. Muscle & Strength India aims to expand in the near future and further launch products in various variants, focusing on different health and wellness categories and segments.